B&Q Unveils Radical New Strategy: Selling Customers Exactly What They Came in For
In a move industry analysts are calling “reckless”, “unprecedented”, and “deeply un-B&Q”, the UK’s largest DIY retailer has announced a bold new initiative: helping customers find the thing they actually came in for.The pilot scheme, launched quietly in a Glasgow branch on Tuesday, caused immediate chaos. Shoppers reported being approached by staff who made direct […]
